Brand Under Fire
Jeff Hunt; Geoff Leavenworth
ISBN 10: 0999548409 ISBN 13: 9780999548400
Published by Ordnance Hill Publishing, 2018
Used
Paperback
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ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0999548409I3N00
Synopsis:
Unlike most books on crisis management, Brand Under Fire focuses on crisis communications in the digital age. It's an updated playbook that shares advanced digital and social media strategies informed by direct experience with some of the most challenging crises in recent years.
Jeff Hunt guides you through the six stages of crisis and shows why adhering to the five principles of crisis communication-authenticity, transparency, speed, agility, and creativity-will help your organization survive a crisis and come out stronger.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Brand Under Fire
Publisher: Ordnance Hill Publishing
Publication Date: 2018
Binding: Paperback
Illustrator: Sheila Parr;Joan Hardt
Condition: Good
Dust Jacket Condition: No Jacket