Brand Thinking (Paperback)
Language: English
Published by Bloomsbury Publishing Plc, London, 2025
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 32.49
Quantity: 1 available
Add to basketItem description from seller
Paperback. What does it mean to make a brand believable, and why should we care? In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore!This book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands. This thorough and immediately actionable theory of brand believability is based on rigorous research and case studies from across industry sectors.Each chapter of Brand Thinking puts theory into practice by presenting problems and solutions, and enables learning through engaging discussion questions and activities. Brand Thinking equips and empowers students, educators, and brand leaders to cultivate purpose and create unique designs and experiences to help brands achieve competitive advantage across the globe. In a world flooded with brand noise, this book shows how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore! Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9781538195208
- Title
- Brand Thinking (Paperback)
- Author
- Allison J. Steinke
- Publisher
- Bloomsbury Publishing Plc, London
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1538195208
- ISBN 13
- 9781538195208
In a world flooded with brand noise, authors Allison J. Steinke and Haseon Park show how authenticity, consistency, innovation, quality, emotional attachment, and credibility builds believability. An essential concept for every marketing professional and student to explore!
This book introduces core brand concepts of belief systems, growth, strategy, and social influence to provide a roadmap for creating, refining, and sustaining responsible and believable brands. This thorough and immediately actionable theory of brand believability is based on rigorous research and case studies from across industry sectors.
Each chapter of Brand Thinking puts theory into practice by presenting problems and solutions, and enables learning through engaging discussion questions and activities. Brand Thinking equips and empowers students, educators, and brand leaders to cultivate purpose and create unique designs and experiences to help brands achieve competitive advantage across the globe.
"Synopsis" may belong to another edition of this title.
About the Author
Haseon Park is a leading scholar in digital consumer-brand relationships and a faculty member at the the University of Minnesota Hubbard School of Journalism and Mass Communication, USA. Her research focuses on branding, influencers, social networks, and advertising, published in top-tier academic journals.
Marty Brandt is visiting instructor and alumnus of the University of Minnesota Hubbard School of Journalism and Mass Communication. He is also a founding partner of TrueBrand LLC.
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
|---|---|---|
| First item | £ 37.00 | £ 37.00 |
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