Brand Seduction (Paperback)
Language: English
Published by Red Wheel/Weiser, New Jersey, 2016
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 18.10
Quantity: 1 available
Add to basketItem description from seller
Paperback. Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters. Seth Godin, author of All Marketers Are Liars Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized. Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to seduce customers and grow their businesses. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781632650139
- Title
- Brand Seduction (Paperback)
- Author
- Daryl Weber
- Publisher
- Red Wheel/Weiser, New Jersey
- Publication year
- 2016
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1632650134
- ISBN 13
- 9781632650139
In BRAND SEDUCTION, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions and the important roles our emotions and unconscious play in our selections.
Welcome to the new world of neuromarketing.
Through simple language, engaging stories and actual examples, BRAND SEDUCTION shows you how to decode, build and use these hidden brand fantasies to grow your brand and business. You'll learn:
· The surprising unconscious side of brands.
· The biggest myths about consumer psychology.
· The real role of emotions in building brands.
· Practical tools to use neuroscience to inspire better marketing.
Everyone seems tohave a different idea of what brands are, how they work and how they are built. BRAND SEDUCTION digs deeper into the nature of brands, how they exist and behave in the mind and how marketers and business leaders can use this understanding to seduce customers and grow their businesses.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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