The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster
Language: English
Published by Independently published February 2022, 2022
- Hardcover
- Used
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.Hennessey + Ingalls
AbeBooks seller since April 8, 2013
Condition: Used - Very good
£ 17.34
Quantity: 1 available
Add to basketItem description from seller
Very nice clean, tight copy free of any marks.
Seller Inventory # 327405
- Title
- The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster
- Author
- Ulli Appelbaum
- Publisher
- Independently published February 2022
- Publication year
- 2022
- Condition
- Used - Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 13
- 9798410920360
- Seller catalogs
- Graphic Design - Signage
The Ultimate Guide To Brand Positioning
Written By The Award-Winning Marketing Consultant Ulli Appelbaum [Contributed to 7 Effies and an ARF Ogilvy award]
“Hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago. Ulli provides a smart roadmap on how to successfully position or re-position your brand for success in the marketplace.” Mark Jenson, Lecturer at the U of MN Hubbard School of Journalism and Mass Communication.
The Brand Positioning Workbook outlines an easy-to-follow roadmap on how to successfully position or re-position a brand for success in the marketplace. The methodology described in this book is inspired by the analysis of over 1200 case studies of effective brand building which led to the identification of the 26 universal and proven successful triggers of successful brand positionings.
After reading the book you will be able to:
- Understand the secrets behind successful brand positionings
- Identify and use the 26 proven success triggers for brand perception
- Apply a simple and proven brand positioning methodology that actually works
- Create brands that are attractive, sustaining, and compelling
The book invites you, through a series of inspiring questions, examples, and ideation exercises, to explore how the 26 success triggers, or a combination thereof, could be applied to her specific brand and help her create a truly differentiating and distinctive yet highly relevant brand positioning.
The outcome is a more rigorous and more creative exploration of all relevant positioning solutions at your disposal while requiring less time than more traditional positioning development methodologies.
This book is the right choice for you, if:
- You are working in a marketing department or a marketing agency
- You are studying or teaching marketing
- You are looking for a proven framework for creating compelling brand positioning
- You are about to position or re-position a brand for success in the marketplace
The Brand Positioning Workbook is packed with easy-to-follow exercises and useful examples that will inspire your own thinking and allow you to overcome the mental biases that typically prevent truly original thinking. It can be used by marketers alone or in groups at marketing agencies or client workshops.
The book can also be used to develop product concepts, messaging strategies, new product ideas, and even creative ideas!
*****
What seasoned marketing experts say about the book:
“Ulli has taken years of planning experience and distilled it into 26 easily digestible steps that will, even in the hands of a junior marketer, generate sophisticated results. .. Highly recommend.” Jill Baskin, CMO, The Hershey Co.
“This book has more of a Powerbook than a workbook: it’s not a bland coffee, it’s THE espresso for powerful brand positioning developments: tight, energizing, and tasty! .. Be ready for an inspiring firework and bold sacrifices that bring you forward.” Vincent Schmidlin, Executive Board Member, Serviceplan Group, Germany
“Ulli successfully accomplishes the impossible task of condensing his wisdom into an easy-to-follow guide. He provides a clear structure anchored in time-tested fundamentals to help your organization conceive a differentiating and distinctive brand strategy.” Laura Luckman Kelber, Chief Marketing Officer, Double Good
*****
Would you like to be able to create attractive brands that succeed in today’s marketplace?
Then get your hands on the The Brand Positioning Workbook today.
"Synopsis" may belong to another edition of this title.
Hennessey + Ingalls
Los Angeles, CA, U.S.A.
AbeBooks seller since April 8, 2013
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 5.61 | £ 14.96 |
Payment methods
Store description
Since its founding in 1963, Hennessey + Ingalls has grown to fill a unique niche in American retailing. Our store is the largest art and architecture bookstore in the western United States, and it is probably the largest retail operation in the country dealing just with books on the visual arts.
Specialty
Art Books, Architecture Books, Photography Books, Graphic Design Books, Landscape Books, Fashion Books, Interior Design Books, Film Books, Music Books, Rare Books, Out-of-Print BooksSeller's business information
Hennessey + Ingalls, Inc.
300 S. Santa Fe Ave., Suite M
Los Angeles, CA U.S.A. 90013
Terms of sale
We guarantee the condition of every book as it's described
on the Abebooks web sites. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond
within 2 business days.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Hennessey + Ingalls, Los Angeles, California, U.S.A., +1 213-437-2130, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.