Brand New: Solving the Innovation Paradox-how Great Brands Invent and Launch New Products, Services, and Business Models

Maddock, G. Michael and Uriarte, Luisa C. and Brown, Paul B.

ISBN 10: 0470643595 ISBN 13: 9780470643594
Published by John Wiley and Sons, 2011
Language: English
Condition: Used - Very good Hardcover

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Used - Hardcover

Condition: Used - Very good

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