Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Maddock, G. Michael,Brown, Paul B.,Uriarte, Luisa C.

ISBN 10: 0470643595 ISBN 13: 9780470643594
Published by Wiley, 2011
Language: English
Condition: Used - Good Hardcover

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Used - Hardcover

Condition: Used - Good

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