Brand New : Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Maddock, G. Michael; Uriarte, Luisa C.; Flaim, Javier (CON); Miller, Brett S. (CON)

ISBN 10: 0470643595 ISBN 13: 9780470643594
Published by Wiley, 2011
Language: English
Condition: Used - Good Hardcover

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Condition: Used - Good

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