Brand New: Solving the Innovat
Maddock, G. Michael
Sold by World of Books (was SecondSale), Montgomery, IL, U.S.A.
AbeBooks Seller since 20 December 2007
Used - Hardcover
Condition: Used - Good
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Add to basketSold by World of Books (was SecondSale), Montgomery, IL, U.S.A.
AbeBooks Seller since 20 December 2007
Condition: Used - Good
Quantity: 1 available
Add to basketItem in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00102309852
Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs.
Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time.
No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,™ which has worked closely with more than a quarter of Fortune 100.
To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to
What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you…before the competition does.
G. MICHAEL MADDOCK is the founding partner and Chairman of Maddock Douglas (www.maddockdouglas.com) a ninety-person consulting firm whose mission is to conceptualize, design, build, and launch new products and brands that have a high probability of success. Their clients include Allstate, Cargill, ESPN, Hess, International Paper, Johnson & Johnson, Mohegan Sun, Procter & Gamble, Schering-Plough, and Unilever. Maddock, a frequent speaker at marketing and innovation conferences worldwide, is also coauthor of the "Innovation Engine" column on BusinessWeek.com.
LUISA C. URIARTE is partner and Executive Vice President of Maddock Douglas where she oversees the insights and research functions for the firm. Luisa has more than twenty years of experience in managing research and marketing consulting projects of international scope.
PAUL B. BROWN is a longtime contributor to the New York Times. A former editor and writer for BusinessWeek, Forbes, and Inc., Brown is the author or coauthor of numerous bestsellers, including Customers for Life, written with Carl Sewell, which has sold more than 1 million copies worldwide.
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