Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Language: English
Published by Business Expert Press, 2021
- Softcover
- Used
Seller: Sugarhouse Book Works, LLC, Salt Lake City, UT, U.S.A.Sugarhouse Book Works, LLC
AbeBooks seller since March 25, 2022
Condition: Used - Good
£ 14.76
Quantity: 1 available
Add to basketItem description from seller
As pictured. Light cover wear. Carefully packed and promptly shipped.
Seller Inventory # B22S304465
- Title
- Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
- Author
- Meyerson, Rob
- Publisher
- Business Expert Press
- Publication year
- 2021
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1637421559
- ISBN 13
- 9781637421550
- Item weight
- 10 ounces
- Dimensions
- 6x0x9
You don’t have a brand—whether it’s for a company or a product—until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:
- What makes a good (and bad) name
- The step-by-step process professional namers use
- How to generate hundreds of name ideas
- The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
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About the Author
"About the title" may belong to another edition of this title.
Sugarhouse Book Works, LLC
Salt Lake City, UT, U.S.A.
AbeBooks seller since March 25, 2022
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