Brand Management : Strategy, Measurement & Yield Analysis
Language: English
Published by Nova Science Publishers Inc Jan 2008, 2008
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 268.99
Quantity: 1 available
Add to basketItem description from seller
Neuware - Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This notion may be described as what 'value' means to a typical loyal customer; and what, ultimately, is the essential nature and character of the brand over time. Brand Management is an advanced marketing course that will prepare students to lead a brand-centred marketing team in the consumer products/services arena. The emphasis in the book is on marketing plans and day-to-day decision-making. Marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgement, and a marketplace that is fast-changing. Innovative and groundbreaking ways of thinking about branding are constantly developing and brand architecture is anew strategic process evolved in this field.
Seller Inventory # 9781600219450
- Title
- Brand Management : Strategy, Measurement & Yield Analysis
- Author
- Ph.D. Rajagopal
- Publisher
- Nova Science Publishers Inc Jan 2008
- Publication year
- 2008
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1600219454
- ISBN 13
- 9781600219450
- Item weight
- 826 grams
- Dimensions
- 259x184x25 mm
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About the Author
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Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.49 | £ 37.91 |
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