Brand Management: A Strategic Approach
Language: English
Published by States Academic Press Mär 2022, 2022
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 150.20
Quantity: 2 available
Add to basketItem description from seller
Neuware - Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the price of products to rise and builds a loyal customer base. It creates positive brand associations and strong brand awareness. Brand management strategies may vary according to the availability of resources, but all of them share the common goal of creating a unique and profitable brand. It is also concerned with the management of tangible and intangible characteristics of a brand. In case of product brands, the tangibles characteristics consist of the product itself, price, packaging, etc. For service brands, the important tangibles characteristic is the customers' experience. The intangibles include emotional connection of the customer with the product or service offered. This book attempts to understand the multiple branches that fall under the discipline of brand management and how such concepts have practical applications. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in the field of brand management.…
Seller Inventory # 9781639890880
- Title
- Brand Management: A Strategic Approach
- Author
- Nancy Durrant
- Publisher
- States Academic Press Mär 2022
- Publication year
- 2022
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1639890882
- ISBN 13
- 9781639890880
- Item weight
- 803 grams
- Dimensions
- 276x203x16 mm
"Synopsis" may belong to another edition of this title.
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|---|---|---|
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