Brand Management Principles and Applications for Effective Branding
Language: English
Published by Kogan Page, 2024
- Softcover
- New
Condition: New
£ 46.39
Quantity: 2 available
Add to basketItem description from seller
Über den AutorJaywant Singh is Professor of Marketing and Head of Research at the Department of Digital and Data Driven Marketing at Southampton Business School, University of Southampton, UK. His research is in the areas of brandin.
Seller Inventory # 1087218055
- Title
- Brand Management Principles and Applications for Effective Branding
- Author
- Jaywant Singh|Paurav Shukla
- Publisher
- Kogan Page
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1398611581
- ISBN 13
- 9781398611580
"Synopsis" may belong to another edition of this title.
About the Author
<b>Paurav Shukla </b>is Professor of Marketing and Head of Research at the Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural consumer behaviour, and international marketing with a particular focus on emerging markets. His career began in industry, and he continues to consult with corporate organizations, including not for profits. He has published many articles in top-tier academic journals and has been regularly quoted in the mainstream press.
"About the title" may belong to another edition of this title.
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