Brand Management

Language: English

Published by Intechopen Limited, 2022

1803559993 / 9781803559995

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and 'living' the brand.

Seller Inventory # 9781803559995

Title
Brand Management
Publisher
Intechopen Limited
Publication year
2022
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1803559993
ISBN 13
9781803559995
Item weight
458 grams
Dimensions
254x178x11 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First item£ 19.76£ 19.76
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BuchWeltWeit Ludwig Meier e.K.

Germany