Brand Loyalty Influencing Consumer’s Purchasing Behaviours: Consumers Continuous Purchasing Intentions and Behaviours : Consumers Continuous Purchasing Intentions and Behaviours
Language: English
Published by LAP LAMBERT Academic Publishing, 2020
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
Neu Neuware, auf Lager - In today's competitive business environments, development of brand loyalty among customer is essential to attract customers' continuous purchasing intentions and behaviours for the company's products and services. The purpose of this research is to investigate how brand loyalty affects the customer purchasing intention for home electronics in Malaysia. The quantitative research approach was chosen for the study, and data were collected through distribution and collection of survey questionnaire from 207 participants. The data of this research are analysed by using statistical approaches in terms of reliability, validity, correlation analysis, and multiple regression analysis. Through this study, it has discovered that brand loyalty has significant impacts on the consumer purchasing behaviours for home electronics among consumers in Malaysia. The three elements of brand loyalty including brand awareness, brand loyalty, and brand association have shown positive relationship and effect on the consumer purchasing behaviour.…
Seller Inventory # INF1000570181
- Title
- Brand Loyalty Influencing Consumer’s Purchasing Behaviours: Consumers Continuous Purchasing Intentions and Behaviours : Consumers Continuous Purchasing Intentions and Behaviours
- Author
- Sanmugam Annamalah, Kong Linghan
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6202519010
- ISBN 13
- 9786202519014
- Item weight
- 119 grams
- Dimensions
- 220x150x4 mm
"Synopsis" may belong to another edition of this title.
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