Brand Leadership: The Next Level of the Brand Revolution. This item is unavailable.
Aaker, David A.; Joachimsthaler, Erich
207 ratings by Goodreads
Language: English
Published by Free Press, 2000
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
5-star seller
AbeBooks seller since June 20, 2025
Unavailable
Hardcover
Condition: Used - Very good
£ 3.98
Item description from seller
Fast Free Shipping – Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Seller Inventory # GWV.0684839245.VG
- Title
- Brand Leadership: The Next Level of the Brand Revolution
- Author
- Aaker, David A.; Joachimsthaler, Erich
- Publisher
- Free Press
- Publication year
- 2000
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0684839245
- ISBN 13
- 9780684839240
An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.
"Synopsis" may belong to another edition of this title.
About the Author
David A. Aaker is Vice Chairman of Prophet Brand Strategy (prophet.com) and Professor Emeritus of Marketing at the Haas School of Business, University of California, Berkeley. One of the world's foremost authorities on brands and brand equity, Professor Aaker is the author of the bestselling books Managing Brand Equity and Building Strong Brands (published by The Free Press). He lectures widely and consults to companies throughout the world.
"About the title" may belong to another edition of this title.
Search results for Brand Leadership: The Next Level of the Brand Revolution
There are 23 more copies of this bookView all results