Brand Growth Barriers : Identify, Understand, and Overcome Them
Language: English
Published by Springer, 2015
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 56.54
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling.
Seller Inventory # 9783642437496
- Title
- Brand Growth Barriers : Identify, Understand, and Overcome Them
- Author
- Ralph Krüger
- Publisher
- Springer
- Publication year
- 2015
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3642437494
- ISBN 13
- 9783642437496
- Item weight
- 242 grams
- Dimensions
- 235x155x9 mm
- Series
- Book 31 of 339: Management for Professionals
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"About the title" may belong to another edition of this title.
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