Brand Is a Four Letter Word : Positioning and the Real Art of Marketing
Language: English
Published by Advantage Media Group, 2012
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
£ 5.26
Quantity: 2 available
Add to basketItem description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 10236694-6
- Title
- Brand Is a Four Letter Word : Positioning and the Real Art of Marketing
- Author
- McGhie, Austin
- Publisher
- Advantage Media Group
- Publication year
- 2012
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1599323273
- ISBN 13
- 9781599323275
- Item weight
- 1.44 pounds
- Dimensions
- N/A
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with “branding” and instead focus on the real work of marketing: positioning. In fact, McGhie believes there’s no marketing problem or opportunity that can’t be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer’s stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand.
Drawing on his 30-year career working with some of world’s best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
"Synopsis" may belong to another edition of this title.
About the Author
AUSTIN MCGHIE ran a CPG marketing and sales team and a leading advertising agency before turning thirty-five. Since then, he has successfully gotten older, run two more agencies, and built a nationally recognized marketing-strategy business from the ground up before selling it to a global communications company. Today, he and his business partner, Alpa Pandya, happily run a small but mighty marketing-strategy consulting business. Along the way, Austin has advised clients such as Kellogg’s, Disney, Boeing, Nike, ESPN, NBC, YouTube, Levi Strauss, Westin, Amazon, Facebook, Visa and Unilever.
In addition to participating in a host of writing and speaking engagements, Austin is the "almost bestselling" author of "Brand is a Four Letter Word: Marketing and the Art of Positioning." Visit him at FindDifference.com.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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55740 Currant Road
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