Brand Equity: Consumer Based Brand Equity In Practice : Application of the CBBE Model in the Serbian Textile Market
Language: English
Published by VDM Verlag Dr. Müller E.K., 2010
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 47.51
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity Model as the main source of analysis. It addresses different categories of brand building elements and how each of these adds value to the consumer and the brands. Furthermore key brand attributes are portrayed and stressed to what extent they are important for succeeding in a rapidly changing business environment. The competitive analysis shows what company is the current market leader and in which key brand elements it succeeds in gaining a competitive advantage over the other competing brands. Furthermore it shows how Gloster, the main brand of analysis is performing in relation to its main competitors in terms of brand awareness, performance, imagery, feelings, judgments and resonance. The research results are portrayed through strategic models showing which company excels the most in the respective brand element.…
Seller Inventory # 9783639264203
- Title
- Brand Equity: Consumer Based Brand Equity In Practice : Application of the CBBE Model in the Serbian Textile Market
- Author
- Marko Simovic
- Publisher
- VDM Verlag Dr. Müller E.K.
- Publication year
- 2010
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3639264207
- ISBN 13
- 9783639264203
- Item weight
- 161 grams
- Dimensions
- 220x150x7 mm
"Synopsis" may belong to another edition of this title.
About the Author
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