Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

Language: English

Published by Psychology Press, 1993

0805812849 / 9780805812848

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Softcover

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Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Title
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
Author
Biel, Alexander L.
Publisher
Psychology Press
Publication year
1993
Condition
Very Good
Binding
paperback
Language
English
ISBN 10
0805812849
ISBN 13
9780805812848
Item weight
640 grams

WeBuyBooks

Rossendale, LANCS, United Kingdom

5-star seller

AbeBooks seller since November 14, 2005

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