Brand Enigma: Decoding the Secrets of your Brand
Language: English
Published by Wiley, 2008
- Hardcover
- Used
Condition: Used
£ 9.58
Quantity: 1 available
Add to basketSeller Inventory # 79515
- Title
- Brand Enigma: Decoding the Secrets of your Brand
- Author
- Duncan Bruce
- Publisher
- Wiley
- Publication year
- 2008
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470779608
- ISBN 13
- 9780470779606
Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business.
At the heart of this approach is the Brand Dream Model. Developed and perfected over several years, the model has helped to generate breakthroughs for many of the world s leading brands and corporations. It has also been applied to educational establishments and as part of a strategy development programme for a government department.
Using deceptively simple methods based on experiential, as opposed to analytical, techniques, the Brand Dream Process reveals the past strengths of the brand, its current characteristics and future potential. When the process involves everyone from the board to the marketing department and front line staff, it also generates a shared understanding of the business, its values and goals.
Brand Enigma gives you the tools to put your brand and business in a class apart from the competition.
" for breaking the norm and looking at a brand from a team perspective, this is one of the best. There′s no breakthrough point with more conventional approaches to brand development. This immerses you. It′s a still–hidden gem that many other companies should try."
––Chris Priest, VP Marketing Europe Digital Appliances, LG
"What an extraordinary learning experience for our company. The Brand Dream let us express ourselves and get to a meaningful result unlike any other event that I have ever been a part of."
––Kenny Kahn, Chief Strategic Officer, Iverify
"We have never done anything like this before! We found the experience enlightening, our objective was our brand image, which we feel we achieved admirably. However the unexpected benefit was an emotional and adrenalin–filled roller coater of a team–building exercise."
––Andrew Jankel, Managing Director, Jankel Armouring
"It brought people together in a way that other brand development approaches would not If you have a brand in the doldrums, it s an outstanding tool to reinvigorate it."
––Nick Shepherd, former senior marketing executive, Kraft Foods
"When you give anyone a mechanism for analysing the world, you empower them. It s partly because the model is so simple that it is blindingly successful."
––David Bott, Director of Innovation Platforms, the Technology Strategy Board
"Synopsis" may belong to another edition of this title.
About the Author
He has extensive experience in brand strategy, development and innovation and has worked with many of the world s leading brands and corporations. Much of his work has been in the USA and Canada, He spends much of his time working with multinational companies with global brands.
Duncan is also Chairman of The Youth Conspiracy, a brand strategy and development consultancy specializing in the youth market.
David Harvey is Managing Director of Business Intelligence, a research, publishing and event company specialising in the exploration of innovative business and management practices. He is an experienced writer and journalist who has worked for and contributed to a range of publications including The Director magazine, The Observer, The Independent and other nationals, as well as business and specialist media. David has authored several titles for Business Intelligence and other publishers. As a consultant, he has worked with Duncan on Brand Dream assignments and has an inside understanding of the Brand Dream Model.
"About the title" may belong to another edition of this title.
Shipping rates from Spain to U.S.A.
| Item | 4 to 7 business days | 2 to 5 business days |
|---|---|---|
| First item | £ 18.62 | £ 29.62 |
Payment methods
- Bank Wire Transfer
- Cash
- Paypal
Store description
NAVEBOOKS - Somos una importadora - exportadora de libros en todo el mundo y con amplia experiencia en E-commerce. Contamos con un catálogo de más de 100 mil libros, en constante crecimiento. Nuestra especialidad son los libros usados, únicos, descatalogados y firmados por el autor. Contamos con un proceso de curación exhaustivo para su venta. Dentro de nuestro catálogo podrás ver gran variedad de títulos. Realizamos venta Minorista y Mayorista Si no encontraste tu libro, consultanos.
Specialty
Libros de segunda mano, decatalogados, firmados.Seller's business information
LEJOIM COMPANY SL
Carrer De Sugranyes, 2
Barcelona, B Spain 08028
Terms of sale
We are a company specialized in American culture.
We work with a lot of professionalism.
Buy quickly, quickly and safely at NAVEBOOKS.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to NAVEBOOKS, BARCELONA, Barcelona, Spain, +34 611805551, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
All our books are in perfect condition and are sent wrapped in a bag for extreme care.
WAYS TO RECEIVE YOUR ORDER:
ONLY FOR SHIPPING
SHIPPING TO SPAIN AND THE REST OF THE WORLD.
Once the order is placed, you have an estimated time of 4 to 7 business days to receive it.
Shipping costs are based on an average price of up to 1 KG.