- Hardcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 71.13
Quantity: Over 20 available
Add to basketItem description from seller
How can brands attract and retain customers more effectively by understanding people's emotional motivations?Brand Desire is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through emotionally intelligent decision-making. Written by pioneering brand strategist Kevin Perlmutter, this modern-day approach combines behavioral science, data-led customer insight and practical frameworks to help you develop brand strategies, marketing and experiences that outperform traditional approaches.This book draws on interviews and behind-the-scenes details from diverse organizations, including ATandT Performing Arts Center, Sundless, Rise, Scratch Event DJs, ServiceByte and Blue Ridge. Brand Desire also features evidence-backed tactics from emotionally intelligent brands such as Lemonade Insurance, Trader Joe's, Zappos, Cutco, Bose and Ben and Jerry's that create strong customer connections and unlock sustainable growth.You will learn how to:- Align brand strategy with emotional drivers that influence buying decisions - Apply behavioral science to strengthen brand positioning and differentiation - Ensure consistent and customer-focused execution through the Limbic Sparks model - Provides insights from neuroscientists, analysts and leaders at brands such as Gartner, Google and PepsiCoWith real-world examples, actionable tools and introducing a groundbreaking strategic model, Brand Desire equips you to earn brand loyalty, increase brand equity and deliver growth in an evolving market.Themes include: brand strategy, emotional intelligence, behavioral science, consumer behavior, leadership in marketing.…
Seller Inventory # LU-9781398621091
- Title
- Brand Desire
- Author
- Kevin Perlmutter
- Publisher
- Kogan Page Ltd, GB
- Publication year
- 2025
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1398621099
- ISBN 13
- 9781398621091
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 9 to 14 business days | 9 to 14 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
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