Does Your Brand Care?: Building a Better World with the CARE Principles
Erstraete, Isabel
ISBN 10: 9401475032 ISBN 13: 9789401475037
Published by Lanoo Books, 2021
New
Paperback
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Revaluation Books, Exeter, United Kingdom
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About this Item
Description:
01 edition. 200 pages. French language. 9.50x6.75x0.47 inches. In Stock. Seller Inventory # 9401475032
Synopsis:
- C A R E model: simple principles for sustainable success
- Packed with cases from all sectors
- Applicable for small and large brands
We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.
About the Author: Isabel Verstraete worked in advertising and marketing in the Netherlands, France and Belgium before founding her own strategic consultancy in 2011. She is president of FAM, Female Association of Belgian Marketeers.
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Bibliographic Details
Title: Does Your Brand Care?: Building a Better ...
Publisher: Lanoo Books
Publication Date: 2021
Binding: Paperback
Condition: Brand New