Does Your Brand Care: Building a Better World. The C A R E-principles. This item is unavailable.
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Language: English
Published by Lannoo Publishers, 2021
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Softcover
Condition: New
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Item description from seller
In English.
Seller Inventory # ria9789401475037_new
- Title
- Does Your Brand Care: Building a Better World. The C A R E-principles
- Author
- Verstraete, Isabel
- Publisher
- Lannoo Publishers
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9401475032
- ISBN 13
- 9789401475037
- Item weight
- 518 grams
- C A R E model: simple principles for sustainable success
- Packed with cases from all sectors
- Applicable for small and large brands
We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.
"Synopsis" may belong to another edition of this title.
About the Author
Isabel Verstraete worked in advertising and marketing in the Netherlands, France and Belgium before founding her own strategic consultancy in 2011. She is president of FAM, Female Association of Belgian Marketeers.
"About the title" may belong to another edition of this title.
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