Brand Building and Marketing in Key Emerging Markets

Language: English

Published by Springer, Springer Okt 2015, 2015

331919481X / 9783319194813

Series: Book 91 of 339 - Management for Professionals

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This item is printed on demand - Print on Demand Titel. Neuware -This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a 'glocalized' world.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 428 pp. Englisch.

Seller Inventory # 9783319194813

Title
Brand Building and Marketing in Key Emerging Markets
Author
Niklas Schaffmeister
Publisher
Springer, Springer Okt 2015
Publication year
2015
Condition
Neu
Binding
Buch
Language
English
ISBN 10
331919481X
ISBN 13
9783319194813
Item weight
805 grams
Dimensions
241x160x29 mm
Series
Book 91 of 339: Management for Professionals

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

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