Brand Building and Marketing in Key Emerging Markets
Language: English
Published by Springer International Publishing Okt 2015, 2015
- Hardcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 46.73
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -This bookcombines scientific research andprofessional insightsonbrand and marketing strategy developmentin major emerging growth markets. It presentsa detailed outline of the Brazil, Russia, India and China (BRIC) marketsto understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.The authorreveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategiesparticularly useful. This book is also amust-read for people dealing with branding and marketing in a 'glocalized' world. 428 pp. Englisch.
Seller Inventory # 9783319194813
- Title
- Brand Building and Marketing in Key Emerging Markets
- Author
- Niklas Schaffmeister
- Publisher
- Springer International Publishing Okt 2015
- Publication year
- 2015
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 331919481X
- ISBN 13
- 9783319194813
- Item weight
- 805 grams
- Dimensions
- 241x160x29 mm
- Series
- Book 91 of 339: Management for Professionals
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About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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BuchWeltWeit Ludwig Meier e.K.
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