Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Millman, Debbie

ISBN 10: 159253726X / ISBN 13: 9781592537266

Published by Rockport Publishers, 2012

About this Item

100% Customer Satisfaction Guaranteed ! The book shows some signs of wear from use but is a good readable copy. Cover in excellent condition. Binding tight. Pages in great shape, no tears. Not contain access codes, cd, DVD. Seller Inventory # MBSG159253726X

Bibliographic Details

Title: Brand Bible: The Complete Guide to Building,...

Publisher: Rockport Publishers

Publication Date: 2012

Binding: Soft cover

Condition: good

About this title

Synopsis:

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

About the Author:

Named "one of the most influential designers working today", Debbie Millman is an author, educator, and brand strategist. She is also President Emeritus of AIGA, the Creative Director of Print Magazine, and host of the award-winning podcast series Design Matters, the first and longest running design podcast in the world.  In 2009 Debbie co-founded with Steven Heller the world's first graduate program in branding at the School of Visual Arts in New York City. Now in its sixth year, the program has achieved international acclaim.