Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Language: English
Published by Wiley, 2011
- Hardcover
- Used
Seller: Blue Vase Books, Interlochen, MI, U.S.A.Blue Vase Books
AbeBooks seller since May 22, 2017
Condition: Used - Very good
£ 5.22
Quantity: 1 available
Add to basketItem description from seller
Book has little sign of wear or use.
Seller Inventory # BVV.1118103521.VG
- Title
- Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
- Author
- Morgan, John Michael
- Publisher
- Wiley
- Publication year
- 2011
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1118103521
- ISBN 13
- 9781118103524
Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.
Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.
- Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider
- The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters―because it creates a stronger bond with those who love you
Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
"Synopsis" may belong to another edition of this title.
About the Author
JOHN MORGAN is the President of Brand Against the Machine, a company that specializes in personal and corporate branding and online marketing and helps entrepreneurs position themselves as leading authorities to their target market. John has worked with companies in more than 300 industries, including Fortune 500 companies and Hollywood celebrities. He regularly speaks to audiences ranging from 50 to 3,000 people and has been featured on FastCompany.com and MSNBC, among others.
"About the title" may belong to another edition of this title.
Blue Vase Books
Interlochen, MI, U.S.A.
AbeBooks seller since May 22, 2017
Shipping rates within U.S.A.
| Item | 3 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 0.00 | £ 7.54 |
Payment methods
Store description
Blue Vase Marketplace is a family owned business and has been selling used books since 2012. We place the utmost importance on customer satisfaction.
Specialty
used - all genres categoriesSeller's business information
Blue Vase Marketplace, LLC
94 W. Golden Meadow Dr.
Maple City, MI U.S.A. 49664
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Blue Vase Books, Interlochen, Michigan, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.