Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Phillips, Robbin; Cordell, Greg; Church, Geno
ISBN 10: 0470614188 ISBN 13: 9780470614181
Published by Wiley, 2010
Used
Hardcover
From
ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 24 March 2009
This specific item is no longer available.
About this Item
Description:
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0470614188I2N00
Synopsis:
Develop and harness a powerful, sustainable word-of-mouth movement
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
- Develop and harness a powerful, sustainable, word-of-mouth movement
- Describes 10 lessons to master and create a powerful, sustainable movement
- The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
About the Author:
Robbin Phillips, Greg Cordell, and Geno Church work together at the word-of-mouth marketing and identity company Brains on Fire. Along with others on the Brains on Fire team, they evangelize around the globe about embracing and elevating the passions of your customers. They conduct speaking engagements, events, workshops, and blogs to help companies and organizations ignite movements. Unbridled by traditional marketing mindsets, they also practice what they preach, partnering with some of the most courageous clients on the planet.
Spike Jones is a writer and editor who gave the Brains on Fire message one voice. You can find him at askspike.com.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Brains on Fire: Igniting Powerful, ...
Publisher: Wiley
Publication Date: 2010
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket
Top Search Results from the AbeBooks Marketplace
Stock Image
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Seller: Bookmans, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Minor highlighting on some pages Satisfaction 100% guaranteed. Seller Inventory # mon0002664016
Stock Image
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00470614188-G
Stock Image
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Seller: DeltaBooks09, Sugar Hill, GA, U.S.A.
Seller rating 4 out of 5 stars
Like new/light marks inside BUT only in pencil/small stain on side edge. Seller Inventory # 6-3aw
Stock Image
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00054057897
Seller Image
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Item may have minor cosmetic defects marks, wears, cuts, bends, crushes on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in Product Details. Item may be missing bundled media. Seller Inventory # COLV.0470614188.VG
Stock Image
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0470614188-11-18-29
Stock Image
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0470614188I2N00
Stock Image
Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Published by
Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470614188
ISBN 13: 9780470614181
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5630130-6
Stock Image
Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Published by
Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470614188
ISBN 13: 9780470614181
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6077469-6
Stock Image
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Seller: Integrity Books Corp., Mayfield Heights, OH, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Seller Inventory # mon0000034395