Bottom Line Competitive Intelligence

Language: English

Published by Praeger, 2002

1567205054 / 9781567205053

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance.The authors identify three fundamental, intertwined mistakes a company can make, showing how to evaluate them and repair the damage they may have done. McGonagle and Vella dissect the current state of CI, survey its evolution into five distinct yet overlapping types, develop a framework for determining which types fit special needs, and evaluate means of communicating CI up and down the line. They discuss the most common raw data source categories-the bases of support for all CI analyses-and the workings of metrics in general. CI professionals and related end users are provided with a process they can employ immediately, right out of the box, which will not only help them select the right metric but will prove invaluable as they seek to evaluate the future metrics that are sure to come.…

Seller Inventory # 9781567205053

Title
Bottom Line Competitive Intelligence
Author
John McGonagle
Publisher
Praeger
Publication year
2002
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1567205054
ISBN 13
9781567205053
Item weight
570 grams
Dimensions
240x161x19 mm

AHA-BUCH GmbH

Einbeck, Germany

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