Borkowski, M: The Fame Formula
Language: English
Published by Pan Macmillan, 2013
- Softcover
- New
Condition: New
£ 19.91
Quantity: Over 20 available
Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. An insightful history of PR by one of its leading practitioners.Über den AutorrnrnMark Borkowski is the UK s leading PR practitioner. He has his own company, Borkowski PR, and a stellar list of clients ranging from celebrities to big co.
Seller Inventory # 595872484
- Title
- Borkowski, M: The Fame Formula
- Author
- Borkowski, Mark
- Publisher
- Pan Macmillan
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1447249267
- ISBN 13
- 9781447249269
The Fame Formula is a highly entertaining study of the creators of the publicity industry, taking us from vaudeville and the movies to the age of television and the internet. Starting with Maynard Nottage and Harry Reichenbach, who applied their anarchic talents to dreaming up stunts at the turn of the twentieth century, Borkowski goes on to describe how, in the hands of Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, this freewheeling industry developed. These men hatched ostrich eggs to promote movies and hatched incredible stories to dress up the lives of stars, buried scandals and buried their lives in their work. And in so doing they laid the foundation of a billion dollar manipulation industry and the modern world's rampant celebrity culture.
Borkowski also reveals how his research has led to the creation of a fame formula, an analysis of how long any celebrity can expect to stay famous - and how to avoid relegation to the Z list.
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About the Author
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| Item | 26 to 60 business days | 26 to 60 business days |
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