Boomer Consumer: Ten New Rules for Marketing to America s Largest, Wealthiest and Most Influential Group. This item is unavailable.
16 ratings by Goodreads
Language: English
Published by LINX Corp, 2007
- Hardcover
- Used
Seller: Jenson Books Inc, Logan, UT, U.S.A.Jenson Books Inc
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Hardcover
Condition: Used - Good
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Item description from seller
The item is in good condition and works perfectly, however it is showing some signs of previous ownership which could include: small tears, scuffing, notes, highlighting, gift inscriptions, and library markings.
Seller Inventory # 4BQW09000130
- Title
- Boomer Consumer: Ten New Rules for Marketing to America s Largest, Wealthiest and Most Influential Group
- Author
- Matt Thornhill; John Martin
- Publisher
- LINX Corp
- Publication year
- 2007
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0964238675
- ISBN 13
- 9780964238671
For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don't know how to treat today's older Boomers, who aren't "seniors" and never will be, but are no longer young adults.
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