BookBub Ads Expert: A Marketing Guide to Author Discovery
Language: English
Published by David Gaughran, 2020
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
£ 6.31
Quantity: 1 available
Add to basketItem description from seller
From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads.*Create attractive ad images to turn browsers into buyers.*Optimize your targeting to attracting the right readers.*Manage your bids effectively to drive more sales for less money.*Learn when to run your BookBub campaigns for maximum impact.*Boost discovery of your books and improve visibility.*Train the retailers to recommend your books to the right customers.*Turbocharge series sales to dominate the charts with multiple books simultaneously.BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.…
Seller Inventory # CIN9187109271VG
- Title
- BookBub Ads Expert: A Marketing Guide to Author Discovery
- Author
- David Gaughran
- Publisher
- David Gaughran
- Publication year
- 2020
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 9187109271
- ISBN 13
- 9789187109270
- Series
- Book 3 of 4: Let's Get Publishing
*Create attractive ad images to turn browsers into buyers.
*Optimize your targeting to attracting the right readers.
*Manage your bids effectively to drive more sales for less money.
*Learn when to run your BookBub campaigns for maximum impact.
*Boost discovery of your books and improve visibility.
*Train the retailers to recommend your books to the right customers.
*Turbocharge series sales to dominate the charts with multiple books simultaneously.
BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.
Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.
EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!
Praise for BookBub Ads Expert:
"David Gaughran knows more about book marketing than anyone on the planet. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--USA Today bestselling author Ernest Dempsey
"Gaughran's at it again: making my question my whole marketing strategy. He somehow always knows more than the rest of us, but he always swoops in to spoon-feed us tasty morsels of marketing brilliance like a giant, beautiful mama marketing bird. With BookBub Ads Expert, there's one exception: it's not just a tasty morsel--it's an entire eight-course meal!"--USA Today bestselling author Nick Thacker
"I'm so happy with what I learned in this book that as soon as I finished the digital version, I went and bought the paperback version so I could reread it and mark it up with stickies and highlights. Thank you, David Gaughran, for doing all the hard work up front."--USA Today bestselling author AL Knorr
"Another winner - everything you need to set up successful ads."--Chris Syme, author of the SMART Marketing series and host of the Smartypants Book Marketing Podcast
Table of Contents
PART I--BOOKBUB BASICS
1. How BookBub Ads Work
2. General Strategy
3. Two (or Three) Ingredients For Success
PART II--ANATOMY OF A KILLER AD
4. Attractive Images
5. Discriminate Targeting
6. CPM Bidding
PART III--TEST PREP
7. Creating Clickworthy Images
8. Generating Author Targets
9. Bidding To Be The Boss
PART IV--OPTIMIZING FOR VICTORY!
10. Building A Test Campaign
11. Evaluating Results
12. Tweakers Of The World Unite
PART V--DEPLOYING THE TROPES
13. When To Use BookBub Ads
14. Running A Promo
15. Tackling Problems
PART VI--NINJA TRICKS...
16. Also Bought Insurance
17. Get Out Of Jail Free
18. Filling The Funnel
PART VII--...AND KILLER MOVES
19. Turbocharge Series Sales
20. Riding The Launch Slipstream
21. Do It Again (And Again)
"Synopsis" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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