Book Publishing. What it Is, What it Does.

Language: German

Published by Bowker Comp., 1974

0835207587 / 9780835207584

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Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, GermanyBorkert, Schwarz und Zerfaß GbR

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Hardcover

Condition: Used - Fine

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Item description from seller

XV; 231 S.; graph. Darst.; 23,5 cm. Sehr gutes Ex. - Englisch. - INHALT : Chapter I. The Past Is Prologue --- Books in History --- Modern Publishing Begins --- The Early Twentieth Century --- War and Postwar --- The Merger Period --- Boom and Aftermath --- Chapter II. A Broad Perspective --- A Cultural Industry --- A Mass Industry? --- Publishing and Education --- Copying and Copyright --- Publisher vs. Censor --- What Makes a Publisher? --- Divisions of the Industry --- Industry Markets --- The Publishing Process --- Industry Activities and Associations --- Chapter III. How Books Are Created --- Adult Hard-Cover Trade Books: Agents and Their Role The Selection Process Money and Auctions Rights and Loyalties Cost Considerations Why Books Fail Editing the Manuscript --- Adult Soft-Cover Trade Books --- Library Reprints --- Juvenile Trade Books --- Mass Market Paperbacks: A Problematic Market The Best-Seller Emphasis The Selection Process --- Religious Books --- Professional Books j Scholarly Books --- Subscription Reference Books --- Elementary and High School Textbooks: How Elhi Titles Are Developed Validation and Testing The Government as Author The Uncertainties of Public Funding --- College Textbooks: New Publishing Initiatives --- Chapter IV. How Books Are Manufactured --- Type and Its Characteristics --- How Type Is Set --- Recent Typesetting Methods --- Printing and Its Methods --- Paper --- Binding --- Planning and Design --- Selection of Suppliers --- Estimating Costs --- Scheduling Imports --- Production Systems of the Future --- (u.a.m.) ISBN 0835207587 Sprache: Deutsch Gewicht in Gramm: 550.…

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Bibliographic details

Title
Book Publishing. What it Is, What it Does.
Author
Dessauer, John P.:
Publisher
Bowker Comp.
Publication year
1974
Condition
Sehr gut
Binding
Silbergepr. Originalleinen.
Language
German
ISBN 10
0835207587
ISBN 13
9780835207584
Item weight
550 grams
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Borkert, Schwarz und Zerfaß GbR

Berlin, Germany

5-star seller

AbeBooks seller since October 18, 2005

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One of Germanys biggest second-hand bookshops! Wir sind ein reines Versandantiquariat, Besuche zum Abholen oder Inspizieren von Büchern sind aber möglich.

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Seller's business information

Borkert, Schwarz und Zerfaß GbR

Holzhauser Str. 44 Fundus Online GbR
Berlin, Germany 13509