The Book of Persuasion: How You Can Change People's Minds and Influence Their Decisions While Building Trust
Language: English
Published by Congruence Publishing, 2025
- Softcover
- New

Seller: Majestic Books, Hounslow, United KingdomMajestic Books
AbeBooks seller since January 19, 2007
Condition: New
£ 16.03
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- Title
- The Book of Persuasion: How You Can Change People's Minds and Influence Their Decisions While Building Trust
- Author
- Du Toit, Paul
- Publisher
- Congruence Publishing
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1037062035
- ISBN 13
- 9781037062032
This book helps you to uncover these gifts. It reveals the secrets of persuasion and the skills you need to become a better, more effective influencer.
“This is an easy read, packed with real case studies and personal experiences and outstanding anecdotes that will inspire you while you learn. Paul's book outlines the psychology and science of persuasion in simple, practical terms, while revealing an abundance of amazing ideas and opportunities for you. Comprehensive, captivating, and riveting, this book will dramatically improve your ability to influence others and is a must-read."
– Prof. Allan Pease, Author of 11 #1 bestsellers
"Persuasion techniques that are simple to master and will help you to influence in ways that are not immediately obvious"
– Tony Leon, former leader of the opposition in the South African parliament
Table of Contents
Part 1: Persuasion in context
- Do persuasion skills matter?
- Are some people born persuasive?
- How logical are we really?
- Heuristics
- Persuasion or manipulation?
- Bribery, corruption, and lies
- Persuasion and integrity
- Trust
- Patience
- Preparing the ground
- Persuading yourself
Part 2: The tools of persuasion
- Providing choices
- Admitting you are wrong
- Negotiation
- Knowing the price of things
- Priming
- Confidence
- Consistency
- The power of paper
- Taking notes
- Write it down
- Social proof
- Forbidden fruit
- Scarcity
Part 3: Persuasion devices
- Change the order
- Reframing
- Differentiation
- Friendship
- Acknowledgement
- Asking for help
- Kindness
- Reciprocity
Part 4: Persuasion techniques
- Tell a story
- Get them used to saying "yes"
- Contrast
- When “no” makes sense
- Ramping it up: the 1-2-3 decoy method
- Persuasion by proxy
- Authority
- Charisma
- Charismatic people
Part 5: Communication techniques used for persuasion
- Humour
- The addictive power of laughter
- Your engaging smile
- Modelling behaviour
- The hypnotic effect of mirroring
- Why the words you use matter
- The impact of the way information is presented
- Asking the right questions
- Asking for permission
- Why arguing isn’t always bad
Part 6: Using senses to persuade
- The power of images
- The impact of body language
- To touch or not to touch?
- The power of your voice
- Speaking
- Engaged listening
- The sounds of silence
- When does the herd change direction?
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About the Author
"About the title" may belong to another edition of this title.
Majestic Books
Hounslow, United Kingdom
AbeBooks seller since January 19, 2007
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 45 business days | 5 to 10 business days |
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