Bonusprogramme - Ausgestaltung und Erfolg von Bonusprogrammen
Language: German
Published by GRIN Verlag, 2009
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 16.49
Quantity: 1 available
Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität zu Köln (Betriebswirtschaftslehre), Veranstaltung: Customer Relationship Management (CRM), Sprache: Deutsch, Abstract: Gesättigte Märkte, zunehmender Wettbewerbsdruck und unterschiedliche Kundenbedürfnisse stellen neue Anforderungen an Unternehmen, die diese vermehrt durch ein intensives Beziehungsmarketing zu erfüllen versuchen. Kundeninformationen bilden dabei ein zentrales Element, mit deren Verwendung eine gezielte Ansprache bestimmter Kunden möglich ist, um diese langfristig und profitabel an das Unternehmen zu binden. Dabei ist eine zunehmende Bedeutung von Bonusprogrammen festzustellen. Der Erfolg dieser Instrumente ist in Wissenschaft und Praxis jedoch längst nicht bestätigt.Es gibt eine Vielzahl von Erfolgswirkungen, als auch eine Reihe von Einflussfaktoren, die den Erfolg des Bonusprogramms aus Kunden- und Anbietersicht determinieren. Ziel dieser Arbeit ist es, Bonusprogramme im Rahmen von Kundenbindungsinstrumenten zu definieren und abzugrenzen, Ziele aufzuzeigen und im Besonderen einen systematischen Überblick über bestehende Studien in Bezug auf Ausgestaltung und Erfolgswirkungen wiederzugeben.…
Seller Inventory # 9783640325412
- Title
- Bonusprogramme - Ausgestaltung und Erfolg von Bonusprogrammen
- Author
- Frank Baumert
- Publisher
- GRIN Verlag
- Publication year
- 2009
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3640325419
- ISBN 13
- 9783640325412
- Item weight
- 56 grams
- Dimensions
- 210x148x3 mm
"Synopsis" may belong to another edition of this title.
From the Back Cover
"About the title" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.57 | £ 38.02 |
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