Bold : How to be Brave in Business and Win
Language: English
Published by Kogan Page, Limited, 2011
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
£ 4.82
Quantity: 2 available
Add to basketItem description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP72138589
- Title
- Bold : How to be Brave in Business and Win
- Author
- Smith, Shaun, Milligan, Andy
- Publisher
- Kogan Page, Limited
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749463449
- ISBN 13
- 9780749463441
- Item weight
- 1.261 pounds
- Dimensions
- N/A
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business.
The game changing companies featured challenge conventional wisdom to win in business and include: Virgin Galactic, Innocent, O2, Air Asia, Chilli Beans, Six Senses, Burberry, BBH, The Geek Squad, TNT, JCB, WWF, Umpqua and Zappos.BOLD reveals that they share some traits that make them unique and each brand story is told through the words of the executives involved. Find out how to be BOLD, brave and put your money where your mouth is.
In every industry, some brands stand out from the crowd because of their distinct way of doing things. These companies challenge conventional wisdom and industry norms to win in their markets. They see their customers and employees as members of a like-minded community, deliver unique and remarkable customer experiences, and are able to create an almost cult-like following around their brand.
Bold is about 14 such businesses. They put purpose before profit, go beyond what customers expect, and relentlessly differentiate themselves from everyone else. They know no compromise and show no timidity. They are bold in thought and execution, and they measure their success in new ways.
Shaun Smith and Andy Milligan include revealing interviews with key executives and let them tell each brand's story in ways that capture the unique culture of each company. The lively accounts are supported by a page design that in full color stresses and summarizes the key points.
The 14 business represent an international 'who's who' in consumer insight and engagement, from Brazilian sunglasses retailer Chilli Beans with over 200 stores in Brazil, Portugal and now the United States, to Zappos, the US the online shoe retailer. Other companies profiled include Virgin Galactic, Richard Branson's commercial spaceflight venture, Malaysian low-cost airline AirAsia, which builds a global brand by sponsoring sports teams including the Oakland Raiders, JCB, the manufacturer of heavy equipment, Umpqua Bank, based in Portland, Oregon, and Best Buy's The Geek Squad, provider of computer support and repair services.
CMI Management Book of the Year Award for best e-Book.
"Synopsis" may belong to another edition of this title.
About the Author
Andy Milligan is a leading international consultant on brand and business culture. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. Andy appears regularly in the media to comment on brand issues and as well as Uncommon Practice, he is co-author of Don't Mess with the Logo and author of Brand it Like Beckham.
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
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