Body of Truth : Leveraging What Consumers Can't or Won't Say
Language: English
Published by Wiley Aug 2003, 2003
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 43.73
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Add to basketItem description from seller
Neuware - In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.
Seller Inventory # 9780471444398
- Title
- Body of Truth : Leveraging What Consumers Can't or Won't Say
- Author
- Dan Hill
- Publisher
- Wiley Aug 2003
- Publication year
- 2003
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0471444391
- ISBN 13
- 9780471444398
- Item weight
- 613 grams
- Dimensions
- 235x157x21 mm
"Synopsis" may belong to another edition of this title.
About the Author
DAN HILL, PHD, is President of Sensory Logic, Inc., a scientific consumer insights firm that specializes in gauging both verbal and nonverbal subconscious reactions to advertising, store environments, and product design, packaging, and presentation. His clients include marketing and brand managers at Target, Goodyear, Nextel, Nationwide Insurance, Toyota, Eli Lilly, Sherwin-Williams, and Capital One.
"About the title" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
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