Boardroom guide to Digital Accountability: Modern enterprises need a framework to evaluate digital performance all the way from the server room to the balance sheet.. This item is unavailable.Boardroom guide to Digital Accountability: Modern enterprises need a framework to evaluate digital performance all the way from the server room to the balance sheet.

Boardroom Guide to Digital Accountability is a short guide for C-level executives to evaluate the performance of their digital return on investment.Today’s enterprises require a way to assess their digital performance all the way from the top management positions. Yet, many executives are not equipped with the tools needed to quickly assess digital performance, measure success, and increase performance based on clear measurement points. While each business has its own objectives, there is still a huge disconnect between digital solutions and the bottom line of the business.This short guide will show you how you can establish a simple framework to ensure you gain full visibility on your digital investments while keeping a bird’s-eye view on your operations.By reading this guide you will learn about the relationship between knowledge, processes, and platforms to achieve your business objectives. We will discuss how you can create a path to innovation and provide you with further material to define your digital future.

Alexander Rauser has more than 15 years of experience in successfully leading companies through innovation and digitization programs. He has a strong creative and technological background that spans online and offline media. After working for several creative agencies in Germany, as well as leading the design and digital operations for a German record label, Rauser ventured to the UAE in 2005 to build his international client portfolio. In 2010, Rauser fulfilled his ambition and founded a strategic digital agency, Prototype. Today, Prototype involves a group of professionals in Dubai and Miami, focused on thought leadership, innovation, and exacting tactical execution in a modern digital agency environment. With his expertise and immense knowledge of the digital industry, Rauser was able to place Prototype as a leading interactive agency specializing in digital solutions for Web, mobile, and online marketing. Prototype now works with reputable brands from different industries across the region to shape their digital strategies. With dedicated departments specializing in digital strategy, user experience, development, and marketing, Prototype caters to medium-to-large businesses that are planning to digitally transform and innovate. Rauser is the author of Digital Strategy: A Guide to Digital Business Transformation, which delivers practical solutions for enterprises operating in today’s fast-paced business environment.