War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

Ries, Al; Ries, Laura

ISBN 10: 0061669199 ISBN 13: 9780061669194
Published by Harper Business (edition 1), 2009
Language: English
Condition: Used - Very good Hardcover

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Used - Hardcover

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