The Bluffers Guide to Your Own Business (Bluffers Guides)

John Winterson Richards

ISBN 10: 1909365483 / ISBN 13: 9781909365483

Published by Bluffers, 2013

About this Item

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Bibliographic Details

• Title: The Bluffers Guide to Your Own Business (Bluffers Guides)
• Publisher: Bluffers
• Publication Date: 2013
• Language: English
• ISBN 10: 1909365483
• ISBN 13: 9781909365483
• Binding: Paperback
• Condition: Used; Very Good

About this title

Synopsis

Instantly acquire all the knowledge you need to prosper in the heady and cut-throat world of business especially if you re a proud business owner. Never again confuse a mission statement with a SWOT analysis or a USP with a POS. Bask in the admiration of clients and competitors alike as you pronounce confidently on the merits of economies of scale, social media and a clear brand identity. Most importantly, know when to blame macroeconomic factors if things don t turn out quite as you had hoped. DO SAY I m afraid that the macroeconomic climate combined with adverse market conditions means that we are obliged to take a cautious but positive outlook with regard to the prioritising of order fulfillment. DON T SAY The problem with the French is that they have no word for entrepreneur .

About the Author

Thomas Drewry graduated with a first class degree in Economics and Finance from a distinguished French university before working for the corporate finance departments of two distinguished investment banks, one British, one Dutch, both defunct. He soon realised that banking involved working very long hours and a great deal of numbers he did not always understand the meaning of, so set his sights on entrepreneurship instead, having heard that it was the new rock n roll. He is still waiting for hordes of uninhibited groupies to mob him. In the interest of full disclosure, it should be noted that he is currently Chief Bluffing Officer at Bluffer s.