The Bluffer's Guide To Marketing
Graham Harding; Paul Walton
Sold by ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
AbeBooks Seller since 24 March 2009
Used - Soft cover
Condition: Used - Good
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
AbeBooks Seller since 24 March 2009
Condition: Used - Good
Quantity: 1 available
Add to basketPages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1903096553I3N00
Perceived demand
In lay terms the marketing concept means that you stand a better chance of flogging something if you understand whether and why someone wants it in the first place.
Presentation
The whole area of successful presentation is bluff. Expensive courses on presentation put it slightly differently, but that's what they mean.
Decentralization
As young marketing trainees discover?life is not pure Kostler and there are many companies where marketing is neither the center of the universe nor the center of the ?organizational wheel.” In fact there are many companies where the motorcycle couriers are more ?integrated” than the marketing department.
Marketing plans
Just as all politicians have to face election from time to time, marketeers have to get through marketing plans. In fact these activities are very similar?both involve rehashing the past and over-promising the future.
Excerpted from The Bluffer's Guide to Marketingby Graham Harding Copyright © 2005 by Graham Harding. Excerpted by permission.
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