Die Blue Ocean Strategy. Open Banking als neuer Markt für digitale Finanzvermittler im Privatkundengeschäft
Language: German
Published by GRIN Verlag, 2022
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Masterarbeit aus dem Jahr 2020 im Fachbereich BWL - Allgemeines, Note: 1,8, Steinbeis-Hochschule Berlin, Sprache: Deutsch, Abstract: Das umfassende Ziel dieser Studie besteht darin, eine Blue Ocean Strategy für den Markt der Vergleichsplattformen im Retail Banking zu formulieren. Dazu soll der Ansatz der Blue Ocean Strategy vorgestellt und die Erschließung neuer Märkte anhand unterschiedlicher Argumente dargelegt werden. Weiterhin soll eine Abgrenzung zu existierenden Strategieansätzen in der Theorie und der Praxis bei Vergleichsportalen sowie im Retail Banking erfolgen. Aus der veranschaulichten Problemstellung leiten sich weitere Forschungsfragen ab, die näher untersucht werden sollen, um eine umfassende Blue Ocean Strategy entwickeln zu können: Welche bisherigen Wettbewerbsfaktoren sind für Vergleichsplattformen in Bezug auf Finanzdienstleistungen in welcher Intensität ausgeprägt Welche Wettbewerbsfaktoren sind für eine Open-Banking-Plattform zukünftig relevant oder müssen gesteigert werden Welche vorhandenen Faktoren können reduziert oder sogar eliminiert werden Welche Umsetzungshürden entstehen bei der Durchführung der neuen Strategie, und wie können diese überwunden werden.…
Seller Inventory # 9783346757289
- Title
- Die Blue Ocean Strategy. Open Banking als neuer Markt für digitale Finanzvermittler im Privatkundengeschäft
- Author
- Mark Thies
- Publisher
- GRIN Verlag
- Publication year
- 2022
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3346757285
- ISBN 13
- 9783346757289
- Item weight
- 157 grams
- Dimensions
- 210x148x8 mm
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