Blue Ocean Strategy, Enhanced Edition
Language: English
Published by HBR PRESS, 2026
- Softcover
- New
Seller: UK BOOKS STORE, London, London, United KingdomUK BOOKS STORE
AbeBooks seller since March 11, 2024
Condition: New
£ 43.83
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Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
Seller Inventory # Adh 9798892793087
- Title
- Blue Ocean Strategy, Enhanced Edition
- Author
- KIM, W. CHAN
- Publisher
- HBR PRESS
- Publication year
- 2026
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798892793087
- Edition
- International Edition
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents—now expanded with new case studies on Nvidia and Taylor Swift.
In this perennial bestseller, recognized as one of the most iconic and impactful business books ever written, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating "blue oceans"—untapped market spaces ripe for growth.
Now in its 20th anniversary, Blue Ocean Strategy is enhanced with timely, in-depth case studies on Nvidia and on Taylor Swift and a new preface from the authors that highlights the book''s impact around the world and why the rise of AI only reinforces the importance of this monumental work today.
Blue Ocean Strategy presents a systematic approach and a variety of tools that any organization can use to create and capture blue oceans. This enhanced edition includes:
- A new preface by the authors, with highlights and insights from Blue Ocean Strategy''s enduring impact on business
- "Nvidia''s Market-Creating Blue Ocean Moves" case study, on how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world
- "Taylor Swift''s Blue Ocean Strategic Moves" case study, on the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry as well as establish herself as a major force in the broader entertainment industry
An international phenomenon that upends traditional thinking about strategy, this landmark book will help you chart a bold new path into the future. Consider this your indispensable guide to creating uncontested market space—and making the competition irrelevant.
"Synopsis" may belong to another edition of this title.
UK BOOKS STORE
London, London, United Kingdom
AbeBooks seller since March 11, 2024
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| Item | 5 to 10 business days | 4 to 7 business days |
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