Blogging to Drive Business: Create and Maintain Valuable Customer Connections
Language: English
Published by Pearson Education (US), 2010
Series: Book 1 of 48 - Que Biz-Tech
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
£ 4.90
Quantity: 1 available
Add to basketItem description from seller
The no-nonsense, how-to guide to creating blogs that build business and drive profits–with coverage of the newest Web 3.0 technologies! This book will show you specific dos and don’ts for creating thriving business blogs that meet your business’s financial and strategic goals. You will learn how to define clear goals, create the right formats and content and choose the right tools–including state-of-the-art Web 3.0 tools that will offer you a powerful competitive advantage. Featuring case studies from Adidas, Wal- Mart, Google and HP, you will also learn tools and strategies for measuring return on investment, blog design and blogging guidelines.
Seller Inventory # CIN078974256XVG
- Title
- Blogging to Drive Business: Create and Maintain Valuable Customer Connections
- Author
- Eric Butow
- Publisher
- Pearson Education (US)
- Publication year
- 2010
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 078974256X
- ISBN 13
- 9780789742568
- Series
- Book 1 of 48: Que Biz-Tech
The no-nonsense, how-to guide to creating blogs that build business and drive profits–with coverage of the newest Web 3.0 technologies!
This book will show you specific dos and don’ts for creating thriving business blogs that meet your business’s financial and strategic goals.
You will learn how to define clear goals, create the right formats and content and choose the right tools–including state-of-the-art Web 3.0 tools that will offer you a powerful competitive advantage. Featuring case studies from Adidas, Wal- Mart, Google and HP, you will also learn tools and strategies for measuring return on investment, blog design and blogging guidelines.
"Synopsis" may belong to another edition of this title.
About the Author
Eric Butow is CEO of Butow Communications Group (BCG), a Web design and online marketing firm in Jackson, California. Eric has written a wide variety of computing books since 2000, and his latest titles include User Interface Design for Mere Mortals, How to Succeed in Business Using LinkedIn, as well as custom For Dummies titles for F5 Networks and Hewlett-Packard. When Eric isn’t writing or running his business, you’ll catch him reading and enjoying the weather of the Sierra foothills.
Rebecca Bollwitt is the co-founder of sixty4media, which specializes in WordPress design and development as well as social media consulting in Vancouver, British Columbia. Rebecca has been blogging since 2004 on Miss604.com, and podcasting about music and hockey since 2005.Miss604.com was voted “Best Vancouver Blog” of 2009 in The Georgia Straight and in 2008, she was listed within the top ten “Most Influential in Canadian Social Media” by Profectio.com. She has organized social media conferences and charity fundraisers, including Blogathon Vancouver, Twestival Local, and the Best of 604 Awards.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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