: Este libro explora c�mo las empresas pueden utilizar los blogs para aumentar su visibilidad y transformar las comunicaciones internas. Dirigido a profesionales de marketing y relaciones p�blicas, as� como a propietarios de peque�as empresas, muestra c�mo crear una l�nea directa de comunicaci�n con los clientes, aumentar la visibilidad de la empresa y posicionar a las organizaciones como l�deres de opini�n en la industria. Se examinan casos de �xito de Google, Disney, Yahoo e IBM, entre otros. EAN: 9780072262513 Tipo: Libros Categor�a: Tecnolog�a|Negocios y Econom�a T�tulo: Blog Marketing Autor: Jeremy Wright Editorial: McGraw Hill Idioma: en P�ginas: 336 Formato: tapa dura.

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Bibliographic Details

Title: Blog Marketing
Publisher: McGraw Hill
Publication Date: 2005
Language: English
ISBN 10: 0072262516
ISBN 13: 9780072262513
Binding: Hardcover
Condition: Bueno

About this title

Synopsis

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

-- John Battelle, Business 2.0

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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