Uniquely two-books-in-one, this 2nd Edition of Blindsided covers both Crisis Response and Crisis Preparedness and interweaves the principles of Crisis Leadership through every phase. Intensely experiential, the book lands you in the middle of a fast-breaking crisis and uses riveting case studies/examples to demonstrate what a top-notch leader would say and do at every turn. Then, based on this eye-opening simulation, the author uses his 30 years of global crisis experience to show you how to write and implement a real-world crisis management plan. Blythe has divided Blindsided into two operational sections: Crisis Response and Crisis Preparedness. His emphasis throughout is on the often-neglected human side of crisis management, going beyond protecting tangible assets and instilling principled concern for human well-being into every decision.
Part 1. Crisis Response: Using the technique of focused imagery, Blythe places you in a dramatic and realistic scenario. You're now an unprepared manager blindsided by the reality of an active shooter loose in your building. Some workers may already be injured or dead. What's your next move? How do you make sure everybody is safe? How do you set up teams, command centers, crisis containment, and effective communication? How do you protect your corporate reputation? Can you rebuild the spirit, cohesion, and productivity of employees in the post-crisis "new normal"? At the start of the book, before you faced the sudden crisis in this simulation, a crisis response plan may have been a project for 'someday', now it's a priority.
Part 2. Crisis Preparedness: Now you embark on building a crisis response plan – or enhancing the one you have. Blythe guides you and your teams to analyze foreseeable risks, evaluate existing controls, add new ones, test and re-evaluate the plan. Analyzing the behavior of national and world leaders, you distinguish clearly the two kinds of leaders who emerge in a crisis: the "crisis whisperer" who becomes a calm center in the storm, and the one in the "crisis red zone," worsening the situation with every word and every decision. You learn to employ the Be-Know-Do leadership model (adapted from military) that has been implemented by senior management teams throughout the world.
Blindsided includes practical forms, checklists, case studies, real-life examples, glossary, index, discussion questions, and other take-and-use tools, including:
Quick Use Response Guide: Each chapter ends with a summary checklist, all 15 can form a ready-reference pocket guide.
Incident Checklists for 9 Major Crises: Practical checklists for accidental deaths, aircraft crash, chemical/toxic exposure, civil unrest, earthquake, explosion/fire, flood, kidnap ransom, shooting, plus 20 other foreseeable risks.
20-Page Guide for Addressing Families of the Injured: What to say/do to help families of fatalities or seriously injured with medical/financial assistance, emotional support and training teams assigned to work with them.
Your next crisis will happen when least expected, but with Blythe's guidance, you'll never again be blindsided!
