Blazing a Trail (Paperback)
Language: English
Published by RIT Cary Graphic Arts Press, 2025
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 38.66
Quantity: 1 available
Add to basketItem description from seller
Paperback. Dorothy Waugh's National Park Service posters comprise a striking visual record in the history of the Great Depression and mark a turning point in American graphic design. Convinced that tourism would be crucial to restoring the nation's shattered economy and morale, President Franklin D. Roosevelt invested heavily in conserving the parks and preparing them for more visitors. But jump-starting tourism during hard times, Waugh asserted, would also require bold promotion. The government's approval of her publicity campaign was a first-it had never entrusted such an ambitious project to a solo designer, let alone a female modernist. At once avant-garde and accessible, Waugh's seventeen posters issued between 1934 and 1936 helped fuel a boom in parks tourism. Her trailblazing work also placed her at the forefront of what would become the government's expansive presence in American visual culture.This book accompanies an exhibition at Poster House in New York City. The first dedicated to Waugh, the book and the exhibition explore her campaign in depth-situating it within the era's turmoil, the surge of government posters that followed her lead, and her remarkably diverse career. A striking visual record of a turning point in American graphic design, this is the first book dedicated to Dorothy Waugh, exhibiting her groundbreaking poster campaign for the National Parks Service. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9781956313352
- Title
- Blazing a Trail (Paperback)
- Author
- Mark H. Resnick
- Publisher
- RIT Cary Graphic Arts Press
- Publication year
- 2025
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1956313354
- ISBN 13
- 9781956313352
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Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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