Black and White Thinking: The burden of a binary brain in a complex world
Language: English
Published by Penguin 2022-01-27, 2022
- Softcover
- New

Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
£ 8.77
Quantity: 3 available
Add to basketItem description from seller
Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.
Seller Inventory # 6666-GRD-9780552175364
- Title
- Black and White Thinking: The burden of a binary brain in a complex world
- Author
- Dr Kevin Dutton
- Publisher
- Penguin 2022-01-27
- Publication year
- 2022
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0552175366
- ISBN 13
- 9780552175364
A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity.
'Essential insights into the character of human choice and decision-making.' ROBERT CIALDINI, bestselling author of Influence
________
In this groundbreaking exploration of how our brains work, psychologist Professor Kevin Dutton explains that by understanding the nature of our hardwired black and white thinking we are better equipped to negotiate life's grey zones and make subtler and smarter decisions.
Our brains are hardwired to sort, categorize and draw lines. It's how we navigate the kaleidoscope of everyday information. Yet imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. We have to draw the line somewhere, we say. But lines can be unhelpful or even dangerous when drawn where they aren't wanted, or in too thick a hand.
By thinking in terms of ' 'them' or 'us' and 'this' or 'that' we isolate ourselves from ideas we don't agree with and people who are not the same as us. We fail to listen to the other side of the argument and beliefs become polarized. Intolerance and extremism flourish. The human race has survived by making binary decisions, but such thinking might also destroy us. We may be programmed to think in black and white but rainbow thinking is the key to our cognitive future.
__________
'Fascinating, important and entirely convincing.' SIR PHILIP PULLMAN
"Synopsis" may belong to another edition of this title.
About the Author
Dr Kevin Dutton is a researcher at the Department of Experimental Psychology, University of Oxford, and a member of the Oxford Centre for Emotions and Affective Neuroscience (OCEAN) research group. He regularly publishes in leading international scientific journals and speaks at conferences around the world. He is the author of the acclaimed Flipnosis: The Art of Split-Second Persuasion.
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
Shipping rates from United Kingdom to U.S.A.
| Item | 19 to 26 business days | 19 to 26 business days |
|---|---|---|
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