The Biography of a Failed Venture (Paperback)

Prashant Desai

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Language: English

Published by HarperCollins Publishers India, New Dehli, 2021

9354229298 / 9789354229299

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Paperback. THE STORY OF A TRULY INDIAN SPORTS BRAND THAT COULD GO PLACES BUT FAILED. Prashant Desai was seven when he lost his father. Growing up in poverty, his single-minded focus was to become wealthy and successful. Ranking fourth on the all-India Cost and Works Accountants exam at the age of twenty-one, joining the corporate world and working with leaders such as Rakesh Jhunjhunwala, Kishore Biyani and Jignesh Shah was a dream run that Prashant enjoyed, one that very few could even imagine and achieve. in April 2017, Prashant Desai founded a venture to build the first truly Indian sports brand - D:FY. In six months, Rajiv Mehta, who started Puma India and led it for seven years, joined him as a partner. They opened seventeen stores in seven cities, riding on great aspirations and confidence. The business lost Rs 30 crore in thirty months, virtually wiping out all that Prashant had earned for nearly thirty years. Prashant Desai started D:FY to build India's sports brand, but after 30 months and Rs 30 crore losses, he teamed up with Rajiv Mehta. Despite initial failures, they decoded the issues and found success secrets, turning the venture around. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Seller Inventory # 9789354229299

Title
The Biography of a Failed Venture (Paperback)
Author
Prashant Desai
Publisher
HarperCollins Publishers India, New Dehli
Publication year
2021
Condition
new
Binding
Paperback
Language
English
ISBN 10
9354229298
ISBN 13
9789354229299

AussieBookSeller

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