Title: Billion-Dollar Lessons : What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
Publisher: Penguin Publishing Group
Publication Date: 2008
Language: English
ISBN 10: 1591842190
ISBN 13: 9781591842194
Binding: Hardcover
Condition: Very Good
Weight: 1.151 pounds

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Synopsis

Analyzes the costly mistakes of companies throughout the past quarter century to counsel business professionals on what not to do, in a guide that profiles key strategy failures and challenges popular beliefs about leadership, luck, and effective execution. 25,000 first printing.

About the Author

Paul B. Carroll wrote for The Wall Street Journal for seventeen years. The author of Big Blues,/I>, he founded Context, the first new economy magazine, in 1997. Now a freelance writer, he lives outside Sacramento, California.

Chunka Mui is the coauthor of the major business bestseller Unleashing the Killer App and a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation, and lives in Chicago, Illinois.

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